Friday, 14 March 2025

 Industrial Research 

Condé Nast:

  • Highly visual, digital-first content (Instagram, TikTok, video).
Keep attention - especially with a younger audience who will reach for magazines far less. 
Easily digestable and helpful information that is easily applicable to their life
  • Blending of fashion, music, and culture, not just style alone
  • Emphasis on inclusivity, self-expression, and sustainability.
  • Experiential elements (events, collaborations, reader engagement).
  • Shoppable content to integrate style and retail seamlessly

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