Industrial Research 

Condé Nast:

• Highly visual, digital-first content (Instagram, TikTok, video).

Keep attention - especially with a younger audience who will reach for magazines far less. 

Easily digestable and helpful information that is easily applicable to their life

• Blending of fashion, music, and culture, not just style alone

• Emphasis on inclusivity, self-expression, and sustainability.

• Experiential elements (events, collaborations, reader engagement).

• Shoppable content to integrate style and retail seamlessly