Past Student Ever Inspo - general research

 

I liked the stylisation of this and found it was effective 

I found this cool and trendy with intertextuality to 90s hiphop fashion

I thought this looked quite realistic and high quality

 Magazine Ideas (2nd cover and spread)

 Industrial Research 

Condé Nast:

• Highly visual, digital-first content (Instagram, TikTok, video).

Keep attention - especially with a younger audience who will reach for magazines far less. 

Easily digestable and helpful information that is easily applicable to their life

• Blending of fashion, music, and culture, not just style alone

• Emphasis on inclusivity, self-expression, and sustainability.

• Experiential elements (events, collaborations, reader engagement).

• Shoppable content to integrate style and retail seamlessly

Magazine Audience Profile

 Audience Profile:

16–25-year-olds from a middle-up market background who are style focused:

• - 16–25-year-olds are Instagram focused

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  • - Effort into stories (what music to go with it, what their outfit is like, what location they are in- interest in London)  

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  - People are very proud of their music and style and want to show if off on things like Instagram. Including locations in London (somewhere all readers will all know and potentially have access to)  

Social Media Focused – Instagram is a platform, where they curate their personal brand through fashion, music, and location choices. Stories and posts are carefully planned, often featuring trendy London spots. TikTok and Pinterest also influence their aesthetic choices.

Style & Fashion – They are trend-aware but individualistic, blending designer, high-street, and vintage/thrifted fashion. With a focus on statement pieces and carefully styled accessories.

Cultural Interests – Music plays a big role in their identity, and they are drawn to fashion, art, and underground music scenes. They frequent aesthetic locations in London (Shoreditch, Soho, Southbank, Notting Hill) and are part of the coffee culture, rooftop bar, and creative space scene.

Mindset & Aspirations – They are aspirational but relatable, valuing authenticity and creative expression. Many have side projects like content creation, small fashion brands, or music blogging. They are also sustainability-conscious, with a growing interest in ethical fashion and second-hand shopping.

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3/3 Magazine Cover (mood board/idea)

 

2/3 Magazine Cover (mood board/idea)

1/3 Magazine Cover (mood board/idea)

 

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