I had used photoshop to brighten up the photo and used a script font for her name to make it seem like her professional signature
I later changed this to a font like the one from the law series "suits"
Industrial Research
Audience Profile:
16–25-year-olds from a middle-up market background who are style focused:
- 16–25-year-olds are Instagram focused
- Effort into stories (what music to go with it, what their outfit is like, what location they are in- interest in London)
- People are very proud of their music and style and want to show if off on things like Instagram. Including locations in London (somewhere all readers will all know and potentially have access to)
Social Media Focused – Instagram is a platform, where they curate their personal brand through fashion, music, and location choices. Stories and posts are carefully planned, often featuring trendy London spots. TikTok and Pinterest also influence their aesthetic choices.
Style & Fashion – They are trend-aware but individualistic, blending designer, high-street, and vintage/thrifted fashion. With a focus on statement pieces and carefully styled accessories.
Cultural Interests – Music plays a big role in their identity, and they are drawn to fashion, art, and underground music scenes. They frequent aesthetic locations in London (Shoreditch, Soho, Southbank, Notting Hill) and are part of the coffee culture, rooftop bar, and creative space scene.
Mindset & Aspirations – They are aspirational but relatable, valuing authenticity and creative expression. Many have side projects like content creation, small fashion brands, or music blogging. They are also sustainability-conscious, with a growing interest in ethical fashion and second-hand shopping.
I started with this draft front cover. I had used photoshop to brighten up the photo and used a script font for her name to make it seem ...